I've been meaning to write this for a few weeks now since I started listening to this mixtape! I had heard a few things about Joey Purp here and there on the blogosphere, but I hadn't checked him out until I saw his freestyle with Vic Mensa on Sway in the Morning (starts at 35:40):

I loved how they (admittedly-so, it appears planned although Purp does genuinely look confused when Vic Mensa tells him he'll start it off - that ain't how this freestyle game is played Vic! Purp is the main guest today!) played off each other (though you might catch their little mess up about half way through), but Purp's verse at 38:18 is what hooked me.

Which brings me to his mixtape, iiiDrops. This mixtape has everything. The first track reminds me of Jay-Z's orchestral-type beats with all the loud in-your-face horn, like on "December 4th"

"Girls" may be the catchiest track on the album, "Money and Bitches" takes him down another route and flow. But the centerpiece of the album, "Cornerstore," another orchestral Jay like beat (as well as "Winners Circle"), is a lucid Purp waxing about his upbringing in Chicago.

There's a couple duds like "You Say You Do" and "Kids," but the guy's talent and range is hard to miss. I look forward to hearing his debut...no word on when that might be!